Fresha Invests in Yuv to Advance Hair Color Technology

Fresha, a leading marketplace platform for beauty, wellness and self-care, is investing in Yuv, a company specializing in AI-powered hair color technology.

With a network of over 120,000 beauty businesses worldwide with salons making up a large portion of its partners, Fresha says it wants to “revolutionize” the hair coloring process by enhancing precision, streamlining inventory management and delivering personalized services for clients.

The move, officials say, will provide salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency.

“Investing in Yuv aligns with our mission to provide the most advanced tools to beauty professionals,” said William Zeqiri, founder and CEO of Fresha. “Hair coloring is a cornerstone of the salon business, and by addressing the complexities of this service, we’re adding significant value to our platform. This partnership will transform how salons operate and positions Fresha as the most trusted and indispensable platform for beauty and wellness businesses worldwide, reinforcing our role as the industry leader.”

Headway for Inventory Management

Yuv’s technology allows salons to save personalized hair color formulas directly in customer profiles, ensuring a consistent and tailored experience for every client. For salon owners, this means they can offer a customized service every time, which not only strengthens client loyalty and drives repeat business, but contributes to environmental sustainability, officials say.

Beyond enhancing the client experience, Yuv’s technology works to significantly improve inventory management. Integrated into Fresha’s backend systems, the solution provides salons with real-time insights into product usage and automates restocking processes. This not only reduces waste and lowers costs, but ensures that salons always have the necessary products on hand, optimizing efficiency and profitability.

By addressing these critical pain points with an innovative solution, Fresha says it aims to increase platform stickiness and deepen merchant loyalty. Officials say the integration of Yuv’s technology further embeds Fresha into the day-to-day operations of its largest vertical, strengthening its competitive advantage in the beauty space.

To date, Fresha has raised over $185 million in venture capital funding, including a $150 million Series C round in 2021 led by General Atlantic. Fresha has reportedly facilitated transactions worth over $35 billion in gross merchandise volume.